Beat of the City - New Era x Ymstudio.world x KMB Creative Network

Championing New Era's latest MLB heritage-inspired collection launching for Fall 2023, the world’s leading lifestyle brand explores the local stories of creatives across different generations for its latest BEAT OF THE CITY campaign. Bringing the new collection's vintage baseball aesthetic into 2023, the brand’s latest campaign travels across Europe meeting established and emerging protagonists to find out what inspires them and how their artform has changed over the years.
Visiting five countries across Europe, New Era meets UK-based barbers Mark Maciver and Justin Carr, French rap legend Médine Zaouiche and his son Massoud who is breaking into the rap scene, Berlin-based artists Manuel Osterholt aka SuperBlast and Younes Mohammadi, Italian actors Stefano Sala and Livio Kone, and finally the flamenco dancing mother-daughter duo from Madrid, Penelope Pasca and Alejandra de Castro.